Two fictional businesses we dogfood the tracker on. Each runs at its own subdomain and is wired to a real GA4 property + GTM container via the OnTracks platform.
Northbound Growth
leadgen.ontracks.net
Freelance growth marketing agency. Lead-gen funnel: hero → services → contact form. Maps to leadgen_b2b taxonomy.
leadgen_b2b
Roast House
ecomm.ontracks.net
Single-origin coffee subscription store. Catalog → cart → checkout. Maps to ecom_transactional + subscription.
ecom_transactional