One short essay per fortnight, from operators in the trenches. No fluff, no SEO bait — what we'd write to ourselves three years ago.
Why the "CAC payback under 12 months" rule of thumb is too lax for venture-backed B2B SaaS, and how to instrument the right cohort.
Server-side tagging, offline conversions, identity stitching, and a single source of truth dashboard. Most teams skip 2 of the 4 and wonder why ROAS is unreliable.
We rewrote the first three onboarding emails for a Series-B data infra company. Activation went from 23% to 41% in six weeks. Here's the framework.